Practitioners, administrators or managers who work with a broad range of arts professionals apply the skills and knowledge in this unit. They could be working in the public or private sector and they could be interacting with arts professionals in contexts such as community projects, exhibitions, events or festivals.
This work is carried out under limited supervision.
Not applicable.
1. Determine communication requirements | 1.1 In consultation with relevant personnel, identify arts professionals with whom communication is needed 1.2 Clarify the type of information needed from the perspective of both parties 1.3 Gather information to support the communication process |
2. Exchange information with arts professionals | 2.1 Organise mutually convenient interactions with arts professionals 2.2 Communicate purpose and expected outcomes of interactions with arts professionals 2.3 Present information in formats appropriate to contexts and within required timeframes 2.4 Seek information from arts professionals to meet identified needs within required timeframes 2.5 Establish rapport with arts professionals using verbal and non-verbal communication processes 2.6 Identify and act on potential barriers to effective communication with arts professionals |
3. Establish and maintain professional relationships | 3.1 Establish relationships in a manner that promotes goodwill and trust between own organisation and arts professionals 3.2 Build trust and respect in business relationships through use of effective communication skills and techniques 3.3 Identify and take up opportunities to maintain regular contact with arts professionals 3.4 Proactively seek and act on information needed to maintain sound business relationships 3.5 Honour agreements within the scope of individual responsibility 3.6 Nurture relationships through regular contact and use of effective interpersonal and communication styles |
Required skills
communication skills to:
discuss and negotiate issues with arts professionals in a mutually beneficial way
relate to people from diverse backgrounds and people with diverse abilities
work collaboratively with others to establish rapport and build relationships with arts professionals
initiative and enterprise skills to view issues from the perspective of others and to anticipate reactions accordingly
planning and organising skills to:
gather information required for interaction with arts professionals in a logical way
organise interactions with others in a timely fashion
self-management skills to develop and manage own professional relationships.
Required knowledge
different roles of arts professionals and how they relate to a range of arts organisations
different contexts in which arts professionals operate
typical communication requirements between arts organisations and arts professionals
principles and techniques for effective communication and networking
sources of information about arts organisations and arts professionals.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: develop and engage in informed and appropriate arts industry communication for arts industry projects apply effective interpersonal and communication skills apply knowledge of types of professional communications required in the arts industry. |
Context of and specific resources for assessment | Assessment must ensure: access to information relating to arts organisations and arts professionals interaction with others to reflect the communication aspects of the unit. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: evaluation of approaches taken by the candidate for specific projects oral or written questioning to assess knowledge of a specific arts context review of reports prepared by the candidate about communication approach taken for a specific project review of portfolios of evidence review of third-party reports from experienced practitioners. Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: BSBCRT402A Collaborate in a creative process. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant personnel may include: | CEOs clients colleagues industry practitioners managers personnel associated with: funding bodies government departments or agencies local councils media outlets other arts organisations sponsors. |
Arts professionals may be associated with: | collectives and cooperatives community-based and Indigenous organisations festivals galleries government departments museums not-for-profit and/or government-funded arts organisations performance spaces studio and media-based practices theatres. |
Information may relate to: | audience demographics competitions conceptual vision of the organisation and its impact on service provision context of the arts organisation events, such as lectures and talks funding applications and allocations loaning or borrowing of work marketing strategies organisational and administrative practices publications record and document requirements, such as: consignment notes financial statements space usage specific arts professionals: historical contexts their practices techniques, methods and practices timetabling and schedules. |
Interactions may be written or verbal, formal or informal, and may include: | appointments meetings visits to: museums galleries theatres studios institutions rescheduling or moving to a more convenient space. |
Outcomes may relate to: | arrangements for acquisition of work and associated documentation contracts decision not to proceed decision to proceed at a later date decision to proceed with that arts professional’s work financial accountability financial arrangements and payments identification of other arts professionals to approach identification of other networking opportunities invitation to meet again at a future time, when closer match between arts professional and arts organisation may be possible marketing promotion public relations referral of arts professional elsewhere. |
Verbal communication processes may include: | articulation clarity of speech feedback language listening skills open questions questioning skills voice modulation voice projection. |
Non-verbal communication processes may include: | active listening body language, including body orientation and gestures, and posture clothing colour distance facial expression grooming music sound touching voice. |
Barriers to effective communication may include: | acting on false assumptions and stereotypes cultural differences not being addressed educational differences not being addressed failure to prominently display contact details in all communications provided to the client inappropriate word choice ineffective non-verbal communication lack of 'contact us' forms or pages on websites lack of distribution of reply paid cards or envelopes in mail-outs lack of voice modulation and articulation limited opening hours of call centres or offices not listening actively organisational factors physical, personal, gender and age differences not being addressed. |
Ways to establish relationships may involve: | approaching selected arts professionals organising interviews, meetings or other gatherings responding to unsolicited approaches telephone, newsletters and the internet attending networking events. |
Opportunities may include: | attendance at industry events meetings regular face-to-face or other communication seminars. |
Industry capability – industry context
This unit contains employability skills.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.